How To Use Blockchain To Verify The news?
It is irrefutable that everyone has been exposed to certain new news and is confused about its accuracy on several occasions. Nowadays, with the internet, social media, information. And word about high techs, industry, politics, fashion. Or even the personal life of our favorite celebrities. But despite the daily trends and social media, how can we verify the accuracy of this news?
The Blockchain, and its emerging and lovable technology, comes into place. But how can we use Blockchain to verify the news?
It isn’t a panacea, but it can address many dangers and causes. Disinformation, or content designed to deceive for political or commercial advantage, is not new. However, as we’ve seen in the last year, social media have made disseminating hazardous conspiracy theories much simpler. False statements about the pandemic, racial demonstrations, California wildfires. And presidential election outcomes have gone viral with remarkable speed and breadth.
Deepfakes, compelling audio (but entirely false), pictures, and video material produced by AI add gasoline to the fire, which can cost organizations tens of millions of dollars. That isn’t even taking into account the less measurable but no less critical human impact of technology-enabled misinformation on society.
The good news is that while tech has exacerbated the problem. Emerging ideas like Blockchain can help address the rising menace of digital misinformation. Of course, expecting a single, silver bullet answer to these complicated problems would be foolish. However, recent advances show that a Blockchain-based solution may overcome many of these issues.
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Use Blockchain To Verify The News Has Enormous Potential
It’s a simple system. Use Blockchain to verify the news systems utilize a decentralized, immutable ledger to store data continually validated and re-confirmed by all parties involved, making it almost impossible to alter data once produced.
The management of Cryptocurrency transfers, such as Bitcoin, is one of the most well-known Blockchain applications. However, because of its capacity to provide decentralized certification and a transparent chain of custody. Blockchain might help track not just financial resources but all kinds of material. It’s just getting attractive. Isn’t it?
What makes combating Deepfakes and other forms of misinformation so tricky is that there are currently no universally accepted standards or best practices for detectin. Classifying, monitoring, and responding to altered media across digital platforms.
Blockchain may provide a way to rebuild confidence in our digital environment by giving greater transparency into the lifetime of material. Of course, making three critical ways in which Blockchain-based solutions can address the challenges posed by these new forms of digital disinformation are highlighted below:
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Verifying Provenance
The first method to tackle misinformation by use Blockchain to verify the news is to track. And verify sources and other essential information for online media. Publications may utilize the Blockchain to build a register of all the pictures they’ve published. It is allowing anybody to verify info like captions, locations. Consent to use images, copyright ownership, and other metadata. The New York Times, for example, is experimenting with this technique with its News Provenance Project, which utilizes Blockchain to monitor metadata like sources and changes for news images, giving readers more context and transparency into when and how it generated the material. It can be named 360 Blockchain news. Truepic, specializing in photo and video authentication, notarizes material on the Bitcoin and Ethereum Blockchains to provide a chain of custody from capture to storage.
Of course, various applications may have different requirements and forms of relevant metadata. Still, in general, Use Blockchain to verify the news provides a way to validate where the material originates.
Furthermore, researchers and technologists develop Deepfake technology for non-malicious applications such as educational videos, films, and interactive artwork. They can use Blockchain to track who accesses their algorithms and verify that the people depicted in training images obtained consent for their photographs before being used and, as a result, maintaining online identity and reputation. The publisher was traditionally the primary source of a piece of content’s importance.
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Maintaining Online Identity and Reputation
The publisher was traditionally the primary source of a piece of content’s reputation. If you see an item in the New York Times -or the Harvard Business Review-, you’re more likely to believe credibility than if you find it on a website that is not so popular. However, relying only on institution-based reputation has some critical drawbacks.
According to a recent study, faith in the mainstream American media is at an all-time low, with 69% of respondents in the US saying their trust in the news media has declined in the last decade. As a result, readers may struggle to discern genuine journalistic articles from interest-driven propaganda mills when they obtain their news primarily from social media headlines.
Blockchain can always come in handy. For example, the use Blockchain to verify the news system can authenticate a content creator’s identity and track their reputation for accuracy, obviating the need for a centralized, trusted organization.
One recent study, for example, proposed a system in which content creators and journalists might build a reputation score outside of the outlets for which they write by using a decentralized approach to source verification, edit history, and other aspects of their digital material.
Furthermore, it may use Blockchain to track material circulation.
And of course, there are significant considerations to address regarding who sets the criteria? Who contributes to the ratings? Who mediates disagreements, as there is no reputation monitoring system. In addition, systems designed to track and verify personal information will need to integrate privacy and security best practices to meet local and international regulations.
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Incentivizing High-Quality Content
Finally, one of the most challenging elements of disseminating correct info in today’s media ecosystem is that producers and distributors are greatly rewarded for generating clicks at any cost, driven mainly by sensationalized material.
You may recall the Macedonian teens who made tens of thousands of dollars in 2016 through pay-per-click advertisements on misinformation pieces posted on right-wing Facebook groups. In contrast, Ad networks such as Google have vowed to do more to combat misinformation and deception. But, unfortunately, they are still “grading their own homework” and have no incentive to stop the money from flowing.
On the other hand. Brilliant contracts use Blockchain to verify the news and provide a way to automate payment for materials validated to meet specified quality criteria. To illustrate, Civil was founded in 2017 to incentivize truth in journalism by rewarding users with BTC for posting correct information. And it levying penalties if they did not satisfy community standards.
Even though the company eventually went out of business, several new startups. Such as Nwzer and Pressland have emerged in recent years. Intending to assist citizen and independent journalists by removing barriers to distribution. And using Blockchain to verify the accuracy and integrity of news content.
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Use Blockchain To Verify The News: is not a silver bullet
While Blockchain can improve accuracy and openness, the technology itself is not intrinsically trustworthy. At its heart: use Blockchain to verify the news is merely a recording mechanism. It’s up to the communities who use these platforms to decide how the material adds to the ledger. How it’s validated, and what incentives are in place to develop and sustain trust? We’ll be back to square one if consumers don’t trust the bulk of volunteers recording and validating the data.
Unfortunately, no technology can ever fully address the fundamental problems of building trust between people. Nor will it be able to eradicate the underlying human incentives for economic and political gains that drive misinformation in the first place.
Furthermore, even if we believe that most users have good intentions. Expecting that they will have the time and capacity to verify the massive volume of materials created every day is a different story.
So far, how many of the source links in this post have you opened, let alone read in their entirety? Indeed, making Blockchain-based tools as accessible and user-friendly as possible would help. But, we can only expect so much from most users.
Blockchains are notoriously sluggish, can only hold a certain amount of data. And are fraught with environmental, privacy, and freedom of speech problems. Given these obstacles, it’s critical to invest in tech solutions and complement policy and educational programs to reduce the spread, monetization. And the generation of misinformation.
Conclusion about “Use Blockchain To Verify The News”
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